Terra Textiles
Terra Textiles, a B2B fabric manufacturer, wanted to launch direct-to-consumer with sustainable home goods. They needed to transition from industrial supplier to lifestyle brand.
The Pivot
Shifting from wholesale to retail requires more than a new website. We needed to build trust with consumers who'd never heard of them.
- •Strong manufacturing reputation but no consumer brand recognition
- •Product photography felt clinical rather than aspirational
- •Packaging hadn't been considered in the B2B model
- •Needed to communicate sustainability without greenwashing
Building Consumer Trust
Brand Positioning
We developed a narrative around 'thoughtful manufacturing' — celebrating both craft tradition and material innovation.
Visual Identity
We created a warm, tactile identity using earth tones and textures that reflect the natural fibers in their products.
Product Stories
We photographed products in real homes with real light, and wrote origin stories for each fabric line.
Packaging System
We designed minimal, recyclable packaging with seed paper hangtags that customers could plant.
The Solution
A warm, human brand that feels established despite being new to retail. The identity celebrates material quality and honest production, creating confidence through transparency. The e-commerce experience feels like browsing a curated boutique.
Visual Stills
Brand Guidelines
Logo system, color palette, and typography
Product Photography
Lifestyle imagery showcasing texture and use
Packaging Design
Sustainable packaging with plantable tags
Impact
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