Back to Work
Motion Design·2024

Motion Lab

An experimental series exploring the boundaries of web-based motion design. These studies investigate fluid dynamics, particle systems, and generative animation as design tools.

Client
Internal R&D
Year
2024
Services
Motion Graphics, Creative Direction, R&D
Motion Design
Motion Lab

The Exploration

Web motion design often relies on pre-defined patterns. We wanted to push technical and creative boundaries to discover new possibilities.

  • •Limited examples of physics-based animations in production interfaces
  • •Performance constraints of complex motion on diverse devices
  • •Balancing aesthetic ambition with accessibility requirements
  • •Developing reusable patterns from one-off experiments

Experimentation

1

Technical Foundation

We built custom physics engines and animation utilities, optimizing for 60fps performance across devices.

2

Visual Studies

We created dozens of motion sketches, exploring concepts like ink diffusion, elastic interfaces, and organic transitions.

3

Interaction Patterns

We translated successful experiments into practical interaction patterns that could enhance user experiences.

4

Documentation

We documented findings in reusable component libraries and design guidelines for future projects.

The Solution

We developed a collection of sophisticated motion patterns that feel organic yet controlled. From liquid navigation transitions to particle-based data visualization, each study pushes what's possible while remaining purposeful.

Visual Stills

Motion Design
Fluid Navigation

Fluid Navigation

Morphing transitions between interface states

Motion Design
Particle Data

Particle Data

Generative visualization of complex datasets

Motion Design
Elastic Components

Elastic Components

Physics-based micro-interactions

Impact

12
Production implementations
2,400
GitHub stars
60fps
Average performance

Let's work together

Have a project in mind? We'd love to hear about it.

Get in Touch